میڈیا لاجک پاکستان اور کنٹار میڈیا کے درمیان ریپڈ میٹر ٹیکنالوجی متعارف کرانے کے معاہدے پر دستخط
لاہور (پ ر) میڈیا لاجک پاکستان اور ٹی وی ریٹنگ کے عالمی ادارے کنٹار میڈیا نے پاکستان میں ریپڈ میٹر ٹیکنالوجی متعارف کروانے کے لئے ایک معاہدے پر دستخط کئے ہیں جس کے تحت میڈیا لاجک اور کنٹار میڈیا مل کر پاکستان میں ٹی وی چینلز اور ان کے پروگرامز وغیرہ کی ریٹنگ کے لئے جدید ٹیکنالوجی کو فروغ دیں گے۔ اس معاہدے کے تحت پاکستانی ناظرین کے ریٹنگ پینل کا دائرہ کار20شہروں تک بڑھا دیا جائے گا مزید یہ کہ1100 سے زائد گھروں میں میٹرز کی تنصیب بھی2014ء تک عمل میں لائی جائے گی۔ میڈیا لاجک کے سربراہ سلمان دانش نے اس حوالے سے گفتگو کرتے ہوئے بتایا کہ انہیں اس امر کا یقین ہے کہ جدید ٹیکنالوجی کے تعارف اور شہروں و مبصرین میں اضافے سے میڈیا انڈسٹری کو بہتر اور حقیقت پسندانہ فیصلے کرنے میں مدد ملے گی اس بارے میں کنٹار میڈیا کے گلوبل کمرشل ڈائریکٹر کیلڈ نیلسن کا کہنا تھا کہ اس جدید ٹیکنالوجی کے تعارف سے اب پاکستان کے تمام ٹی وی چینلز کے بارے میں مستند، حقائق پر مبنی اور زیادہ بااعتماد معلومات میسر آ سکیں گی جو پاکستان کی میڈیا انڈسٹری کی ترقی میں ایک اہم پیشرفت ہوگی۔
http://beta.jang.com.pk/NewsDetail.aspx?ID=156079
MEDIALOGIC PARTNERS WITH KANTAR MEDIA TO DELIVER FUTUREPROOF
TV AUDIENCE MEASUREMENT TECHNOLOGY IN PAKISTAN
16 December 2013 – Medialogic Pakistan (Pvt) Ltd, the national TV ratings provider has announced a
partnership with Kantar Media to enhance the TV audience measurement service in Pakistan.
Medialogic will deploy Kantar Media’s Rapid Meter technology, phasing out the current DFM (Direct Frequency
Measurement) technology supplied by GfK. First unveiled at the 2011 asi TV Symposium, the Rapid Meter
has been developed for emerging markets embracing futureproof measurement technology to cope with the
increasing number of digital channels. Viewing habits are collected through the meter and TV data is delivered
overnight using the built in modem and GPRS connectivity.
Medialogic introduced electronic overnight TV ratings data in Pakistan in 2007 with a panel covering three
cities which has gradually been expanded to nine cities and 675 households. Adopting Kantar Media’s Rapid
Meter enhances plans to expand the panel to over twenty cities and 1100 households across the nation from
2014.
Salman Danish, CEO of Medialogic commented: “We are delighted to have Kantar Media on board as our
technology partner. The company’s international footprint, proven technology and research expertise is
evident. We are confident that this change of technology, coupled with our panel expansion, will ensure everrobust,
comprehensive TV data that assists informed decision making for Pakistan’s media industry.”
Keld Nielsen, Global Commercial Director, Kantar Media Audiences commented: “The growing uptake of digital
channels amongst broadcasters and consumers continues to demonstrate the health of the TV industry across
the world. We are excited to be part of the evolving media landscape in Pakistan, acting as technology partner
to Medialogic to enable the measurement of all channels to become a reality. Our commitment to ensure our
technology meets the measurement challenges of both the present and the future will ensure that the TV
Ratings currency continues to form the foundation of a burgeoning media industry in Pakistan.”
Medialogic will begin to deploy the new technology alongside panel expansion plans scheduled to be
underway in early 2014.
About Medialogic Pakistan (Pvt) Ltd
Medialogic was set up in 2007 to address the data requirements of a burgeoning Television industry in
Pakistan. Medialogic is the only overnight TV Ratings provider in the country. The initial panel covering three
cities has been expanded over the years to its current scale where top nine cities are being covered.
Medialogic is now undertaking significant expansion to expand the panel to twenty cities, enabling robust
coverage of Pakistan’s Urban population. Medialogic data today forms the basis of media decisions taken by
Broadcasters, Advertisers and Media Agencies across Pakistan.
About Kantar Media
Kantar Media provides critical information that helps our clients make better decisions about communications.
We enable the world’s leading brands, publishers, agencies and industry bodies to navigate and succeed in a
rapidly evolving media industry. Our services and data include analysis of paid media opportunities; counsel on
brand reputation, corporate management and consumer engagement through owned media; and evaluating
consumers’ reactions in earned media. As the global house of expertise in media and marketing information,
Kantar Media provides clients with a broad range of insights, from audience research, competitive intelligence,
vital consumer behaviour and digital insights, marketing and advertising effectiveness to social media
monitoring. Our experts currently work with 22,000 companies tracking over 4 million brands in 50 countries.
For Kantar Media:
Teresa Horscroft / Kate Alexander
presscontact@kantarmedia.com
+44 (0)1420 564346
+44 (0)7990 520390 / +44 (0)7788 584413
For Medialogic:
Salman Danish Naseer
Medialogic
+92 425837147
salman.danish@medialogic.com.pk
mediawatchpakistan 